ZIP list
Homeowner households in the ZIPs you can service this month — assembled for the campaign, not resold.
Full-funnel SMS for local trades
Your next jobs are already living in a ZIP code.
HomeLine USA texts homeowners in the neighborhoods you actually service. Not a lead marketplace. Not a door hanger. A local offer on the phone they already answer — then we hand you the conversation.
You pick the trade and the ZIPs.
We write, send, and work the replies.
You show up with the truck.
The expensive problem
Homeowners are not sitting on Google waiting to pay $80 a click.
Most trades are buying the same tired inventory: search ads, Facebook, a flyer on a mailbox. The homeowner who needs a water heater, a roof, or a dead tree is already on their phone. That’s where the job gets booked.
HomeLine is the agency that runs that channel for you. We take a ZIP, build the homeowner list, write the offer, send the campaign, and stay on the thread until someone wants a time on your calendar.
How a launch works
Four steps. You don’t become a media buyer.
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01
Pick the streets
Trade, offer, and the ZIPs you can actually roll a truck to this month.
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02
We build the list
Owner-occupied households in those ZIPs — the people who live there, not a rented lead dump.
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03
The text goes out
Local, short, and specific. Looks like a neighbor’s contractor, not a blast from a call center.
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04
Replies become jobs
We handle inbound, qualify, and hand you a name, a phone, and a reason to show up.
What the homeowner sees
A text from a local company with a real offer — not a coupon farm.
The message is short. The ZIP is in it. The next step is a time, not a website. That’s the whole product: we start the conversation, work the reply, and put a booked window on your day.
- Written for your trade and your offer
- Sent in waves so replies don’t bury you
- STOP and opt-out handled on every campaign
Who we run this for
If you have a truck and a service ZIP, you’re the client.
- Plumbing
- HVAC
- Roofing
- Solar
- Lawn care
- Tree care
- Pest control
- Windows
- Siding
- Gutters
- Painting
- Fence
- Junk removal
- Other home services
The house account
We run the funnel. You keep the customer.
Offer + copy
A message that sounds like your shop, with a reason to reply this week, not “call us sometime.”
Send + pacing
We don’t dump 8,000 texts at 7:01 a.m. Waves, so your phone and ours can actually work the book.
Reply desk
Inbound gets answered. Looky-loos get filtered. Interested homeowners get a time on your calendar.
Handoff
You get the name, number, address or ZIP, and what they asked for. Then it’s your job to win the work.
Reporting
Sent, delivered, replied, booked. You’ll know what the ZIP did — not a vanity dashboard.
How we talk about reach
A ZIP is a real neighborhood, not a magic number.
Most residential ZIPs have a few thousand owner-occupied homes. We confirm the usable count on the brief — we do not invent a “guaranteed 412 jobs” slide. You launch one ZIP, see the reply rate, then we add the next map.
Straight answers
What owners ask before they hand us a ZIP.
Is this just blasting every number in the ZIP?
No. We build a homeowner-focused list for the ZIPs you choose, write a local offer, and send in waves. Every campaign includes opt-out language and STOP handling. We run this as a professional outreach channel, not a spam cannon.
Do you sell me leads, or do I own the customer?
You own the customer. We are the outreach and reply desk. When someone wants work done, that conversation is yours — we don’t auction the same homeowner to three other shops.
How fast can we launch?
Most first ZIPs can be briefed in a day and launched once the offer, hours, and reply number are locked. If you already know the ZIP and the special, we move.
What do you need from us?
The trade, the ZIPs you can service, a simple offer (tune-up, free inspection, this-week discount, leftover material, storm slot), and who takes the booked jobs. That’s enough to write the brief.
What does it cost?
We price by ZIP and volume, not a mystery retainer. Submit the form and we send a launch number for your first market — no slide deck required.
Start with one ZIP
Tell us the neighborhood. We’ll tell you how we’d work it.
Same-day reply on weekdays. If it isn’t a fit — wrong trade, no truck, no ZIP — we’ll say so.